How Would You Beat Steve Jobs Using Jobs-to-be-Done?

How Would You Beat?

Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!
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Key moments from today's topic on how you would beat Steve Jobs:
00:00 Steve Jobs intro and why he was so successful
02:35 Steve Jobs' empathy towards customer experience
11:28 Steve Jobs as a creator using Jobs-to-be-Done
15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years
28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs
30:30 Are there opportunities for jobs to get done better without a phone?
33:09 What would Steve Jobs say about the state of technology today?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
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Chapters

1. Steve Jobs intro and why he was so successful (00:00:00)

2. Steve Jobs' empathy towards customer experience (00:02:35)

3. Steve Jobs as a creator using Jobs-to-be-Done (00:11:21)

4. How Apple was able to fulfill multiple "jobs" with their computers and phones over the years (00:15:31)

5. How Dapper Labs channeled their inner Steve Jobs for NFTs (00:28:14)

6. Are there opportunities for jobs to get done better without a phone? (00:30:30)

7. What would Steve Jobs say about the state of technology today? (00:33:09)