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Her for She: The Backfire of Hershey's International Women's Day Campaign
Manage episode 407379967 series 3560513
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In this episode of the Hype Machine Podcast, I discuss Hershey's International Women's Day campaign, "Her for She," and how it backfired on them. The campaign featured a trans woman as the face of its limited edition bars, which caused backlash from both conservative and liberal social media users who accused Hershey's of pushing a trans agenda. The podcast explores the problem with woke marketing and how brands need to navigate complex terrain without alienating their customer base. Ultimately, Hershey's made critical mistakes that contributed to the controversy surrounding their campaign.
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