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Mitch Joel, President of Twist Image, Social Media Master - Episode #32
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I've been following Mitch Joel for years now. His first book, "Six Pixels of Separation," was a huge inspiration to me when I started Ideasicle. Mitch studies the digital and social media space constantly, always learning, always helping us learn.
SHOW NOTES:
- We begin by discussing whether the "act" of creativity has changed in the digital age of marketing. It's different when you can do anything.
- Mitch tells us about the nuances of blogging. Before writers would hold back and save the big ideas for the book. No longer. Now the blog actually helps formulate those big ideas.
- But he warns that blogging is a rope, one that you can hang yourself on if you're not careful.
- We talk at length about branding in the digital age. How it's the same. How it's different now.
- Mitch believes that Apple has multiple personalities, for example. And that's a good thing.
- Brands need to be both passive and active in order to be vital.
- I pushed Mitch to be a futurist for us. What's next? He brought up new technologies (ideas) like Uber, the new way to order a ride from here to there. And crowdfunding, as a category, as examples of optimizing people's lives. That's the future.
- Lastly, he gives us advice on staying sharp, creatively: read, write, and attend. Great explanation here, and great advice for us all.
BIO:
Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.
Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.
His first book, "Six Pixels of Separation," named after his successful blog and podcast is a business and marketing bestseller. And his second book called “CTL ALT DEL” is coming out in May.
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