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Creating Learner Personas for Better eLearning Experiences with Bianca Baumann

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Manage episode 287025995 series 2273707
Content provided by dominKnow, Brent Schlenker, and Chris Van Wingerden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Brent Schlenker, and Chris Van Wingerden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a corporate training professional it's important to know your learners and understand their work, context, and needs. Yea duh, right?
Maybe, but did anyone ever teach you how to do that when your audience numbers are in the hundreds, thousands, or maybe tens of thousands? Maybe someone showed you early in your career, or maybe you've come from a marketing background or environment. If so, you've probably heard about User Personas.
Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. Instructional designers can use this same approach to create eLearning that is more appropriate for that specific audience.

Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:

Bianca: @BiancaBaumann

Brent: @BSchlenker

Chris: @Chris_V_W

IDIODC: @TeamIDIODC

Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.

Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

  continue reading

237 episodes

Artwork
iconShare
 
Manage episode 287025995 series 2273707
Content provided by dominKnow, Brent Schlenker, and Chris Van Wingerden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Brent Schlenker, and Chris Van Wingerden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a corporate training professional it's important to know your learners and understand their work, context, and needs. Yea duh, right?
Maybe, but did anyone ever teach you how to do that when your audience numbers are in the hundreds, thousands, or maybe tens of thousands? Maybe someone showed you early in your career, or maybe you've come from a marketing background or environment. If so, you've probably heard about User Personas.
Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. Instructional designers can use this same approach to create eLearning that is more appropriate for that specific audience.

Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:

Bianca: @BiancaBaumann

Brent: @BSchlenker

Chris: @Chris_V_W

IDIODC: @TeamIDIODC

Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.

Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

  continue reading

237 episodes

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