Manage episode 225766815 series 1714397
And then we’re going to talk about Juul, the multibillion dollar e-cigarette company that is dominating the new industry. It’s been quite the year for Juul. Their offices were raided by the FDA. They at least provisionally agreed to stop selling certain fruity flavors of tobacco clearly popular with kids. They accepted a $12.8 billion dollar investment from Altria, the tobacco company that owns Marlboro. And most recently, announced, the vaping brand launched a new $10 million national TV marketing campaign.
To help make sense of the company that controls an estimated 70% of the e-cigarette market we’ll be joined by Nitasha Tiku, a senior writer for Wired.
Don’t Close My Tabs:
April: Bloomberg: Corporate America Is Getting Ready to Monetize Climate Change
Will: The Huffington Post: Jack Dorsey Has No Clue What He Wants
Podcast production by Max Jacobs
If Then plugs:
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If Then is presented by Slate and Future Tense, a collaboration among Arizona State University, New America, and Slate. Future Tense explores the ways emerging technologies affect society, policy, and culture. To read more, follow us on Twitter and sign up for our weekly newsletter.
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