The Wizard of Ads

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Manage episode 298065315 series 2595095
By JoyGenea Schumer and Michelle Henderson, JoyGenea Schumer, and Michelle Henderson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s not about how much your product or service costs. It’s about the value of that product or service in your client’s mind.

It’s not about who sees your ad. It’s about what your ad says (or doesn’t say) that creates desire.

Marketing isn’t advertising. But strong marketing and strong advertising emanate from the same place - understanding your brand’s unique selling proposition and then communicating that, over and over, in different ways.

Often, both Michelle and JoyGenea hear from clients who want to place advertisements. And when asked what we’re advertising, it’s a throwaway answer, like ‘whatever, we just need to get our name out there.’ And then a month later, the same client comes to us with a ‘how do I know if it worked?’ question.

It’s not about having all the answers in advance. It’s about being thoughtful with the questions, knowing your business’s unique contribution to your clients, knowing the value you bring to their lives, the pain point you help them resolve. And then telling people about that.

98 episodes