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088 Pick N Mix - Michael Bruce and John Rossman
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In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two special guests - Michael Bruce and John Rossman.
Michael Bruce is the British entrepreneur, co-founder of and ex CEO of Purplebricks, and founder and Group CEO of Boomin, the new property portal.
John Rossman, is a best selling author, former Amazon leader and Managing Partner at Rossman Partners.
Stay tuned for lots of golden nuggets throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
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Some key takeaways:
➡️ Business products and services should be like ‘wine windows’ - Know when the best time to is according to the market (not too early and not too late)
➡️ Have the client’s interest in mind instead of coming off as just wanting to get the transactional completed
Some great moments:
✅ "No one gives a kipper anymore about your product or service, they just care about how they feel when they engage with it!"
✅ "Trade short term profitability in order to drive long term growth"
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