Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Zoe Chance: Influence Strategies for Senior Leaders
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Manage episode 207039300 series 2112112
Content provided by IMI_Talking_Leadership and Irish Management Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IMI_Talking_Leadership and Irish Management Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zoe Chance is a master of influence and persuasion. During the IMI Masterclass, Zoe explored how human beings really make decisions – including how they decide to spend their money – and how leaders can influence behaviours of both their employees and their customers. In this week’s podcast, we sat down with Zoe to talk through her insights into the human mind, her favourite tactics and methods to capture attention and tells us about ‘the magic question’ – the simple technique to influence people around you. A Yale School of Management professor, Zoe was named in the Thinkers50 Radar list for 2016, developed an executive education leadership program at Harvard University and marketed a $200 million segment of Barbie.
…
continue reading
112 episodes
MP3•Episode home
Manage episode 207039300 series 2112112
Content provided by IMI_Talking_Leadership and Irish Management Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IMI_Talking_Leadership and Irish Management Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zoe Chance is a master of influence and persuasion. During the IMI Masterclass, Zoe explored how human beings really make decisions – including how they decide to spend their money – and how leaders can influence behaviours of both their employees and their customers. In this week’s podcast, we sat down with Zoe to talk through her insights into the human mind, her favourite tactics and methods to capture attention and tells us about ‘the magic question’ – the simple technique to influence people around you. A Yale School of Management professor, Zoe was named in the Thinkers50 Radar list for 2016, developed an executive education leadership program at Harvard University and marketed a $200 million segment of Barbie.
…
continue reading
112 episodes
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