Scott Francis – Strategic Pricing Solutions


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By Mark Stiving, Ph.D. | Pricing Expert, Mark Stiving, and Ph.D. | Pricing Expert. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What You’ll Learn From This Episode:

  • Pricing strategies should align with how your business competes and wins
  • Understand how customers behave, not just what they say
  • Discover more about Pricing Model Concepts and Subscription Pricing Model and how these work


Scott Francis formed SPS in 2005 after an extensive career improving profitability in the senior leadership of corporate finance and marketing entities, including CFO and SVP Marketing & Pricing.

Find out in this episode how Scott Francis helps clients improve profitability with behavioral economics and data-driven pricing.

“Make sure you're paying attention to how customers actually behave as opposed to what they say they're going to do.”

- Scott Francis

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Topics Covered:

00:43 – Introduction about Scott Francis’ career background and his transition from VP-Finance to VP-Marketing

02:31 – Where should the pricing function reside in your business?

04:33 – Explaining the roles of Finance, Sales and Marketing departments in value pricing

07:53 – Problems with clients about value pricing about geography, average sales price and price elasticity and its solution

14:44 – Key Performance Indicators and the pricing model concepts and how these work

19:32 – Hear Scott Francis’ most valuable pricing advice

Key Takeaways:

“Make sure you're paying attention to how customers behave as opposed to what they say they're going to do.” - Scott Francis

“If you pay attention to how customers actually behave when pricing choices are in front of them, you'll have a much better understanding about how much pricing power you really have and how sensitive your customers really are, and you can make much better decisions than just listening to what the customers say via survey or what the salespeople tell you.” - Scott Francis

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37 episodes