Manage episode 217363870 series 97889
But advertising is no longer a robust industry. Consumer distrust and ad-killing technology have frayed it into hostile camps with uncertain futures. Still: if you’re not in the business, why should you care?
Because, Ken Auletta says: no advertising means no media.Auletta adds to his long career as a savvy observer of American business and communication with Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters). Auletta is uniquely positioned to probe this latest turn in a key industry. He’s penned the “Annals of Communications” column for The New Yorker since 1992; he’s profiled the greatest influencers of media both traditional and digital, including Bill Gates, Rupert Murdoch, and Ted Turner.
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