Nestled somewhere in the middle of America, Maple Grove is populated with a host of colorful characters, and they all turn to one person for insurance needs, counseling and much much more. Though an insurance agent by trade, Gayle Evans has become the default cure-all for the small town, as her pleasant disposition and sound advice has made her a go-to resource in the lives of her clients. From first-time expecting parents needing baby advice, to a plumber-by-day-rock-star-by-night egomaniac, to a hair-brained hair stylist in need of small business insurance, Gayle's clientele range from sympathetic to pathetic to outright bizarre.