🔮 TikTok Marketing, Live Shopping, Creators and Building an Agency w/ Jide Maduako, CEO of Yoke Network

In Growth We Trust: Marketing | Growth | Startups

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one! 🎧 Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies. I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. We had an amazing discussion with a special guest who shared some incredible insights and advice. 🖇 Useful links 🖇 💡 Jide's Linkedin: https://www.linkedin.com/in/jide-maduako-7832a3b5/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Timestamps 📌 0:00 Intro 2:21 TikTok as a channel. 6:46 Brands chasing trends on TikTok. 10:23 TikTok shop and e-commerce. 13:42 Live shopping with AI and creators. 15:53 QVC and Live shopping comeback. 20:02 Live streaming trends on TikTok. 26:11 Legal constraints and marketing preferences. 27:55 The frontier between paid and organic on TikTok. 32:20 Working with creators on Spark Ads. 36:19 Influence in music and culture. 41:20 Podcasts and reputation growth. 45:01 Live streaming bike rides. 47:37 The power of audio. 52:04 Convergence of business, culture, sport. 🔑 Related keywords 🔑 transcript, podcast episode, marketing, value, complicated world,transcript, podcast episode, intro, co-founders, CEO,brands, accepting, content, brand guidelines, platforms,advertisers, case study, forward thinking, TikTok, subcultures,vendor, creator, commission, stock, SKUs, advertising, scale, viral, margins, advertising, authentic, TikTok, conversion platform, Meta, perception, trackable, shop, live, products, sell, AI, virtual person, live shopping, monetize, creators, live studio farms, real people, fake sneakers, Yeezys, Jordan, low price,live shopping, app, Pokemon cards, live being used by brands, engagement,KPI, live, conversion, audience, engagement,drinks brand, ice melting, gamify, product, live accountability sessions,TikTok, adoption, creators, UGC, market cycle,biggest investors, legally constrained, preference, consulting, one size fits all, Spark Ads, TikTok, whitelisting, brand partnership, good content, paid and organic, starting point, success, visual, structure, audio, hook, relay information, get ready with me, day in the life, point of view, education facts video,audio, advertisers, targeting, audience, pacing,TikTok, recording artist, music, ad, profile,focus, creating bodies of work, best music, timeless, gimmicks,recession proof, personal brand, content creation, advice, podcast,documenting, reputation, interacting, LinkedIn, TikTok,YouTube quality camera, videos on YouTube, level of listens, expensive shit, TikTok streams,conscience, show notes, funny, subliminal messaging, Lenny's podcast, inspired, strategy, power of audio, copywriting, storyteller, TED Talk, climbing Everest, message, Nepal, articulate,proudest moment, mum, auntie, impactful words, TED talk,transcript, podcast episode, Red Bull, sport, music,disrupting, industry, linear, thinking, refreshing