Ep 1: Why a focus on retention is key to eCommerce Success: Christian Hoppe
Manage episode 351575467 series 3432937
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Christian Hoppe, the founder of You Tube agency Forwrd and former Head of Online at Waterdrop , discussing the leading topics in e-commerce right now.
They talk about the best ways to tackle the rising costs of acquisition, the challenges of attribution and importance of focussing on retention, alternative ways to engage with your customer and plans for the future.
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