Ep. 10: How to mitigate the cost of click fraud across all channels of paid acquisition: Neil Andrew
Manage episode 351575458 series 3432937
In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect). They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns.
PLEASE NOTE: At the time of recording, Neil's company was called, and was referred to during the interview as PPC Protect. This company has been rebranded to Lunio since then.
Lunio (formerly PPC Protect)
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
Find us on LinkedIn