Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape
Manage episode 351575454 series 3432937
In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency
They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships.
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