Ep. 17: How to build an email strategy that goes beyond revenue to increase profit margin, with Adam Kitchen
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By Callum Mckeefery. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.
They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.
Episode links:
Adam Kitchen:
LinkedIn
Twitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Attentive
Klaviyo
Shopify
Magnet Monster
eCommerce On Fire
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.io
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