Ep. 24: (Season One Finale): Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
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By Callum Mckeefery. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.
They discuss...
The opportunities and hesitancies of larger retailers on TikTok
The value of being able to access your customers data/ email
The fact you can’t get reviews/ feedback from TikTok customers
Clever hacks to create effective TikTok ads
TikTok Shopping's success in the UK
Agency management across both disciplines and planning for that all important exit
Episode links:
Phill Manson:
LinkedIn
Joe Marston:
LinkedIn
Twitter
Liam Dean:
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
PAASE
For You Advertising
Klaviyo
TikTok
Oodie
Soar With Us
Motion
Bloomreach
Salesforce Marketing Cloud
Dot Digital
Attentive
Shopify
Privy
Books:
Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower
Purple Cow: Seth Godin
Built to Sell: Creating a Business That Can Thrive Without You: John Warrillow
Standout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey
Podcasts:
Midnight Podcast: Matt Kelly
26 episodes
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