Ep. 21 - Review Mining: How to Extract Rich Insights that Drive Growth with Lorenzo Carreri
Manage episode 351809573 series 3432937
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation
They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.
EDISON: Edmond Morris
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