Ep. 21 - Review Mining: How to Extract Rich Insights that Drive Growth with Lorenzo Carreri
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By Callum Mckeefery. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation
They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.
Episode links:
Lorenzo Carreri
Twitter
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Simplescraper.io
Yappy.com
Katelyn Bourgoin
Notion.so
ahrefs
Roam Research
Reddit
Books:
EDISON: Edmond Morris
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.io
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