How to Advertise on Snapchat (and Actually Make Money)

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
  • Snapchat is alive and well
  • Even old guys!
  • You own Snapchat "Channels"
  • If you're boring on Snapchat you are dead
    • The viewers are young and savvy
      • They know about the "50% off" gimmicks
      • They know about the "Free plus shipping gimmicks"
    • They grew up with the internet
    • Be relevant
    • Be interesting
    • Be engaging
  • You only have 10 seconds for a Snapchat ad
  • If your audience is 13-25 years old you need to be on Snapchat
  • The young teens are not on Facebook, Twitter, or Instagram
  • Snapchat's intelligence for targeting is not as detailed as Facebook
  • Snapchat knows your location and where you travel
    • Target people who spend a lot of time on this soccer field
  • Get in early and advertise on Snapchat now (like Facebook in 2009)
  • Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
  • Google "Snapchat influencers" and his company pops up
  • They are an influencer agency
  • They went to Snapchat early because there was less competition
  • Target conferences
    • Geo-target
    • Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
    • This may only be $5 for a couple of hours to run that filter
  • There is a new format for consuming content
    • Horizontal, long-form, unedited is the classic on YouTube
    • Snapchat is unique for its vertical video in 10 second clips
    • Google AMP Stories
  • Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website

33 episodes available. A new episode about every 19 days averaging 44 mins duration .