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How to Advertise on Snapchat (and Actually Make Money)

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Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3y ago). Last successful fetch was on December 22, 2020 01:06 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 199836211 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Snapchat is alive and well
  • Even old guys!
  • You own Snapchat "Channels"
  • If you're boring on Snapchat you are dead
    • The viewers are young and savvy
      • They know about the "50% off" gimmicks
      • They know about the "Free plus shipping gimmicks"
    • They grew up with the internet
    • Be relevant
    • Be interesting
    • Be engaging
  • You only have 10 seconds for a Snapchat ad
  • If your audience is 13-25 years old you need to be on Snapchat
  • The young teens are not on Facebook, Twitter, or Instagram
  • Snapchat's intelligence for targeting is not as detailed as Facebook
  • Snapchat knows your location and where you travel
    • Target people who spend a lot of time on this soccer field
  • Get in early and advertise on Snapchat now (like Facebook in 2009)
  • Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
  • Google "Snapchat influencers" and his company pops up
  • They are an influencer agency
  • They went to Snapchat early because there was less competition
  • Target conferences
    • Geo-target
    • Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
    • This may only be $5 for a couple of hours to run that filter
  • There is a new format for consuming content
    • Horizontal, long-form, unedited is the classic on YouTube
    • Snapchat is unique for its vertical video in 10 second clips
    • Google AMP Stories
  • Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website
  continue reading

46 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3y ago). Last successful fetch was on December 22, 2020 01:06 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 199836211 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Snapchat is alive and well
  • Even old guys!
  • You own Snapchat "Channels"
  • If you're boring on Snapchat you are dead
    • The viewers are young and savvy
      • They know about the "50% off" gimmicks
      • They know about the "Free plus shipping gimmicks"
    • They grew up with the internet
    • Be relevant
    • Be interesting
    • Be engaging
  • You only have 10 seconds for a Snapchat ad
  • If your audience is 13-25 years old you need to be on Snapchat
  • The young teens are not on Facebook, Twitter, or Instagram
  • Snapchat's intelligence for targeting is not as detailed as Facebook
  • Snapchat knows your location and where you travel
    • Target people who spend a lot of time on this soccer field
  • Get in early and advertise on Snapchat now (like Facebook in 2009)
  • Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
  • Google "Snapchat influencers" and his company pops up
  • They are an influencer agency
  • They went to Snapchat early because there was less competition
  • Target conferences
    • Geo-target
    • Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
    • This may only be $5 for a couple of hours to run that filter
  • There is a new format for consuming content
    • Horizontal, long-form, unedited is the classic on YouTube
    • Snapchat is unique for its vertical video in 10 second clips
    • Google AMP Stories
  • Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website
  continue reading

46 episodes

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