Wicked Reports


Manage episode 190339762 series 1400361
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  • Scott Desgrosseilliers
  • What's your ROI on your ad spend?
  • Now he has 400+ customers in just two years
  • Make profitable, data-driven marketing decisions
  • Trust, understand, and interpret your data
  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis
  • "The world does not need another pie chart."
  • He only shows verifiable data
  • Facebook offline conversions
    • The pixel didn't capture the sale
    • Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
  • WickedSmartz are produced from the Wicked Reports
  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
    1. First click | first opt-in | last click before a sale | Re-opt-in
    2. Ad platform measurement ignorance
    3. Pixel-based system inaccuracy
      1. Misses the most valuable customers: those who make multiple purchases
      2. Multiple devices
      3. Must program the "value" of a customer on every Thank You page
      4. Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
      5. SMB staffing and expertise issues
  • Demo Key Points
    • See value of leads over time
      • "What should I do with this information?"
    • What are your best emails?
      • By revenue
      • By clicks
    • Potential ad targeting to make money
    • Areas you are losing money that need monitoring
    • Potential missed opportunities
    • Where did you find your best customers?
    • Sales by Days
    • Sales by Hour
  • Facebook Attribution is coming out now
    • 95%+ of customers are setup within 48 hours
    • Auto-track the ads for you
  • Moving towards auto-tracking emails
  • Integrates with:
    • Infusionsoft
    • Ontraport
    • HubSpot
    • Maropost
    • MailChimp
    • 1ShoppingCart
    • Facebook
    • PayPal
    • Limelight Networks
    • Acitonetics
    • Shopify
    • ActiveCampaign
    • CallRail
    • Klaviyo
  • Bid calculators
  • Key stats for your new demo is available
  • Facebook Markting Partner

33 episodes available. A new episode about every 19 days averaging 44 mins duration .