EP052 - Empathy is the key to successful industrial design - An interview with Gordon Stannis of Twisthink
Manage episode 241861343 series 2390879
In this episode of the IIoT Spotlight Podcast, we discuss human-centric design and change management in high uncertainty innovation processes.
What is human-centric design?
What is empathy in an industrial environment?
How to manage and communicate through the process of trials and failure?
Gordon Stannis is the Director of Design and Strategy at Twisthink, A business growth accelerator / innovation firm that partners with clients to imagine, develop and launch exciting new user experiences and products that “their” customers will love! For nearly 2 decades the Twisthink team has consistently unlocked game changing opportunities for clients in a broad range of markets including home, transportation, workplace, healthcare, sports and many things in between. Because at Twisthink, they’re not tethered to industry paradigms or mired by the day to day constraints of those industries. They flow between industries and can spot consumer, design and technology trends that affect them all. They’re entirely devoted to creating the ideal user experience which allows their customers to become market leaders and grow.