Consumer Goods: Is Starbucks Ending its Days as a Growth Company?


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Starbucks (NASDAQ: SBUX) had a very strong quarter largely because it improved its execution and used its digital tools to drive sales. That’s CEO Kevin Johnson’s doing but the coffee chain boss also has scaled back plans to launch 1,000 Reserve Stores and adding Reserve bars to 20% of stores to a small pilot program. On this episode of Industry Focus: Consumer Goods, host Shannon Jones is joined by contributor Daniel Kline to look into the company’s results and its efforts to drive traffic to afternoons and evenings.

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