Industry Relations Episode 38: What the Tinder-ization of Everything Means for Real Estate

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By Greg Robertson and Rob Hahn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Tremors, in and of themselves, cause minimal damage. But sometimes those tremors are the precursor to something a whole lot bigger. Organized real estate is ripe with these little shakeups, and whether you’re a brokerage, franchiser, vendor, portal or agent, the Tinder-ization of everything WILL impact your business. It’s already changing the way we generate leads and may very well eliminate outbound marketing as a viable option.

On this episode of Industry Relations, Rob and Greg discuss a few of the current tremors making waves in organized real estate, starting with the new FCC rule allowing mobile carriers to block unknown callers. They explain how the iOS 13 update might impact lead generation and why inbound and content marketing will become crucial in light of these changes.

Rob goes on to explore how the death of outbound marketing could make agent teams that much more important and challenges the idea that agents working with teams qualify as independent contractors under California Assembly Bill 5. Listen in for Greg’s insight around how high agent turnover impacts the way SaaS vendors do business and learn why nimbleness and brand recognition are key to survival in the real estate space.

What’s Discussed:

The new FCC rule allowing mobile carriers to block unknown callers

How the iOS 13 update will impact lead generation in real estate

Greg’s insight around the value of inbound + content marketing

How the death of outbound marketing will make agent teams even more important

The distinction between independent contracts and employees in California AB-5

Rob’s argument that team leads qualify as employers under AB-5

How 30% agent churn impacts the way real estate vendors do business

Why SaaS companies in real estate must focus on customer experience

The idea that every day is Day One in establishing brand recognition

Why being nimble is the key to survival in the real estate industry

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Resources:

CMLS Annual Conference

GVLAR MLS Tech Forum

Reimagine! 2019 Los Angeles

REALTORS with Guns Facebook Group

Rob’s Interview with Chris Drayer

Greg’s Post on Telesales

FCC Rule on Blocking Unknown Callers

California Assembly Bill 5

Chris Drayer’s Post on the Death of Lead Gen

CallAction’s Post on iOS 13

Our Sponsors:

Cloud MLX

The Red Dot

39 episodes