Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)


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By Jamie Catherwood and Jim O'Shaughnessy. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

  • The relationship between marketing and innovation.
  • Human psychology and behavioral economics.
  • The importance of framing.
  • “Stated” preferences and “Revealed” preferences

Follow Rory on Twitter ( and check out his books here (

53 episodes