066 Isabelle Mercier - Developing A Brand

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Isabelle is a momentum generator - pure and simple. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences. As host of LeapTV.com, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth. Her biggest strength is her no BS approach - she tells it like it is and is not afraid to share with people what to do and how to do it. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people has gained her worldwide influence and recognition. Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few. With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success - while having a blast doing it.