Participating, Listening, and Making it Safe for Both Sides | Perrine Crampton with Citrix

Influence Marketing Podcast: B2B influencer, advocacy, and community marketing

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Today we are talking with Perrine Crampton. Perrine is the Influencer Relations Community Manager at Citrix. Created in 2006, the Citrix Technology Professional program is currently made up of 50 dedicated members. From sending meeting notes and feedback to holding an unconference, Perrine is thorough in her dedication to having the CTP program give back a rewarding experience and win/win for the members and the internal Citrix team. She takes what does work at webinars and in-person events, such as Synergy, and molds it into the future path to best connect Citrix and CTP’s. Both sides have to understand and respect each other, and Perrine does a great job of fostering that environment.

Perrine is the Influencer Relations Community Programs Manager at Citrix. She has been a technology geek for more years than she cares to admit. Her experience has been in customer-focused roles at AT&T, Colgate-Palmolive, Symantec, PayPal and Citrix. Her first experience with social media was in 1997 when she created a mailing list for owners of Pembroke Welsh Corgi dog owners (Corgi-L.) Her current exposure is through Twitter, LinkedIn and a wide variety of other social channels. Her motto: Pay it forward wherever / whenever possible. @pcrampton

Perrine is engaging the community on an ongoing and frequent basis, acting as a conduit between our external community of experts and internal Citrix experts and stakeholders. She is part event emcee, part content developer, part cat-herder, part geek, and part cheerleader and community champion.

The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.

20 episodes

#Business #Marketing #Influence Marketing Council #John Mark Troyer #Kathleen Nelson Troyer #co-founders of the Influence Marketing Council