Haley Greene, How to Create a Marketing Strategy That Builds Trust and Customer Loyalty - InnovaBuzz 298

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By Jürgen Strauss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I’m really excited to have as my guest, Haley Greene, a former retail expert turned copywriter. Haley works with online retailers to help them get sales with Facebook ads and email marketing strategies that forge genuine relationships with customers and keep them engaged and coming back for more. Her focus is on turning casual fans into loyal shoppers that you know on a first-name basis.

In our discussion, Haley and I talked about:

  • Understanding your customer's behaviour through the lens of your customer's experience
  • Marketing is involved in the entire customer journey, even post sale
  • The importance of talking to your customers and helping them achieve their goals (vs focus on selling products)

Listen to the podcast to learn more.

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309 episodes