Haley Greene, How to Create a Marketing Strategy That Builds Trust and Customer Loyalty - InnovaBuzz 298
Manage episode 265153887 series 2436182
In this episode, I’m really excited to have as my guest, Haley Greene, a former retail expert turned copywriter. Haley works with online retailers to help them get sales with Facebook ads and email marketing strategies that forge genuine relationships with customers and keep them engaged and coming back for more. Her focus is on turning casual fans into loyal shoppers that you know on a first-name basis.
In our discussion, Haley and I talked about:
- Understanding your customer's behaviour through the lens of your customer's experience
- Marketing is involved in the entire customer journey, even post sale
- The importance of talking to your customers and helping them achieve their goals (vs focus on selling products)
Listen to the podcast to learn more.
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