Odette Barry, Hack Your Own PR: How to Share Your Story in All the Right Places - InnovaBuzz 282


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By Jürgen Strauss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I’m really excited to have as my guest, Odette Barry of Odette & Co. She is a marketing and PR specialist that teaches small business owners how to be seen in all the right places.

Odette is a storyteller with a passion for helping businesses share their stories. She is committed to helping her clients secure genuine and valuable coverage, and does that with an intimate knowledge of the media landscape and trusted relationships with media outlets. She is a highly strategic thinker and understands that each business is unique, with a unique story.

In our discussion, Odette and I talked about:

  • How to craft your own story by being really curious and conducting self-interviews
  • What makes a good PR pitch and how we can spark the reader's interest
  • How public accountability can keep us on track and help with getting students to complete online courses

Listen to the podcast to learn more.

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