Manage episode 260038655 series 2436182
In this episode, I’m really excited to have as my guest, Odette Barry of Odette & Co. She is a marketing and PR specialist that teaches small business owners how to be seen in all the right places.
Odette is a storyteller with a passion for helping businesses share their stories. She is committed to helping her clients secure genuine and valuable coverage, and does that with an intimate knowledge of the media landscape and trusted relationships with media outlets. She is a highly strategic thinker and understands that each business is unique, with a unique story.
In our discussion, Odette and I talked about:
- How to craft your own story by being really curious and conducting self-interviews
- What makes a good PR pitch and how we can spark the reader's interest
- How public accountability can keep us on track and help with getting students to complete online courses
Listen to the podcast to learn more.