Sarah McIntyre, How to Turn Customer Insights Into an Actionable Marketing Plan - InnovaBuzz 310


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In this episode, I’m really excited to have as my guest, Sarah McIntyre of Bright Inbound Marketing. Sarah creates marketing campaigns that work for her clients with her philosophy of "always on" and "always helping". She has a unique blend of marketing strategy and campaign execution skills and 20 years’ experience with both big corporate marketing teams and start-ups. She's also a Chief Marketing Officer for hire, a new model she is testing now.

In our discussion, Sarah talked to me about:

  • Why you should always be listening to and learning from your customers
  • How to systemise your customer insights gathering
  • Productising your service offerings

Listen to the podcast to find out more.

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324 episodes