A powerful social media marketing strategy, with guest Andy Weiner


Manage episode 233001510 series 2159219
By Peter Goodman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book -- and which social media platform was the most effective may surprise you.

Topics include:

  • How to get booksellers interested in your book
  • How far in advance to begin promotion
  • Smart use of social media, especially Instagram and LinkedIn
  • How to sell and not sound like a salesperson
  • Using social media to create sales opportunities
  • If you have a publisher, do you coordinate with them or work on your own?
  • Pitching to indie booksellers
  • Following up on LinkedIn using groups and DMs


Andy Weiner is a longtime publishing professional. He has worked for Penguin USA, Random House, Chronicle Books, rightscenter.com, and for Abrams Books. He is also the co-publisher of* Close Enough for the Angels* by Paul Madonna, and is the author of the children’s book Down By the River, a book that Jensen Fly Fishing says: “blends family cohesion (mom and grandpa both take time telling stories and helping teach Art to fly fish), subtle contexts of fly fishing, and a gentle message of conservation.”

Andy’s website for his book:

For more information on the book Getting There; A Book of Mentors by Gillian Zoe Segal, mentioned in the podcast, see https://www.indiebound.org/book/9781419715709.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

35 episodes