Ambient Strategy‘s April Dunford on what marketers get wrong about positioning

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Manage episode 222756647 series 1321127
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Ambient Strategy‘s April Dunford joins Intercom's Geoffrey Keating at the SaaStock conference in Dublin to discuss the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space

168 episodes available. A new episode about every 6 days averaging 28 mins duration .