Matt Hodges on being Intercom's first product marketer


Manage episode 221759475 series 1321127
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Product marketing is about getting people to understand not just what you're building, but why they should care about what you're building. Matt joined Intercom in 2014 and immediately saw the need to tell a better Intercom story, one that captures people's attention and motivates action. He shared his experiences at last year's Inside Intercom World Tour.

161 episodes available. A new episode about every 7 days averaging 28 mins duration .