Manage episode 230227897 series 1321127
“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”
Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn't. She joined the Scale podcast to share the blueprint for what it takes to be a great marketing leader at a hypergrowth company today.
168 episodes available. A new episode about every 6 days averaging 28 mins duration .