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S03E07 - Oyster (with Director of Brand, Justin Rands)
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In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
Key Takeaways
- 02:14 - Justin’s role as Director of Brand
- 05:18 - Why Oyster uses Webflow for the marketing website
- 07:17 - How brand and product collaborate at Oyster
- 10:24 - How design and marketing work together
- 14:47 - How Justin build out the Oyster’s brand studio team
- 18:21 - How Justin decides what to outsource
- 23:58 - How Justin would describe the Oyster brand
- 25:59 - Goals for redesigning the home page
- 27:33 - How Oyster uses data in design
- 32:08 - Working with time constraints
- 36:05 - Development and project management tools at Oyster
- 38:42 - How Brand Producers function at Oyster
- 42:17 - How the new home page has performed
- 44:41 - Justin’s biggest challenges
- 47:44 - Areas where Justin wants to grow
- 51:34 - The project Justin is most proud of
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