How to take the measure of innovation


Manage episode 217489121 series 2419630
By McKinsey Strategy & Corporate Finance, McKinsey Strategy, and Corporate Finance. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Two simple R & D conversion metrics can help executives measure the value of innovation efforts. Senior partner Erik Roth, and associate partners Guttorm Aase and Sri Swaminathan speak with Sean Brown about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. Their core components — gross margin, R&D, and sales from new products — are not new, but combining them can shed new light on the relative innovation performance of business units, within an organization and relative to external peers.
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