))
Decoding Culture with Karina Sanmartin and Valentina Rodriguez
Manage episode 260425370 series 2619142
Content provided by Ipsos UU. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ipsos UU or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.
20 episodes
Share
