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Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

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Content provided by Erin Rowles and Relationship One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Rowles and Relationship One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing.

  continue reading

81 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 26, 2020 12:09 (4y ago). Last successful fetch was on December 02, 2021 13:03 (2+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 216520025 series 1077978
Content provided by Erin Rowles and Relationship One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Rowles and Relationship One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing.

  continue reading

81 episodes

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