Manage episode 236579070 series 1019928
Vertical, a vertically-integrated cannabis company, recently closed its Series A fundraising round at $58 million, $23 million more than its initial target, composed of small investments from many high-net-worth individuals and families. The driving force behind the fundraise was company president Smoke Wallin, who was on the road for months running a political-style fundraising campaign. He joins us to talk about the roadshow and the lessons learned. (06/2019)
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