Re-envisioning Training Strategies Through a Learner-Centric Lens: With Special Guest Bianca Baumann
Manage episode 231045905 series 2273707
During this episode of IDIODC, Brent and Chris bring back on Bianca Baumann to chat about learner-centric styles of training. Similar to the first discussion with Bianca on staying relevant in today's age of technology (you can catch the recording of that conversation here: https://www.crowdcast.io/e/Engage-the-Modern-Learner-With-Bianca_Baumann), the gang discusses the core of what's important in our eLearning - ways to stay engaging and relevant.
L&D professionals think they know what’s best for their learners, but do they? When was the last time we asked? When developing new training strategies, L&D professionals often assume what learners want and need. It could be based on a current performance issue, or because a new product or service is introduced. Whereas training might be the solution, maybe a short email would do. And even if training is needed, what should it look like?
In her new eBook The Little Black Book of Marketing, Bianca describes ways of re-envisioning training strategies through the use of marketing techniques that are focused on the learner.
Bianca, Chris and Brent will highlight:
- Use of training campaigns for learner-centric content
- Leveraging data points to uncover training needs
- Use of personas to understand the learners needs
Bianca is a curious, self-driven and results-focused professional with 10+ years in the Education field. She is a consultant on learning solutions and leverage data to make learning stick, personalized and delivered just-in-time. Bianca has a mix of education, digital marketing and customer success experience. She's not one for the LMS, seat-time or the next button. Challenging the status quo, Bianca asks the tough questions in order to bring L&D into this century, leaving behind old learning styles that don't work.
Learn more about Bianca on her LinkedIn.
Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag):
- Bianca: @BiancaBaumann https://twitter.com/biancabaumann
- Brent: @BSchlenker https://twitter.com/bschlenker
- Chris: @Chris_V_W https://twitter.com/Chris_V_W
Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.
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