Potato, Potahto

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Manage episode 248058209 series 2082069
By Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.

Old Navy will shift back to brand-building in a growing trend among advertisers

86 episodes