The Blue Ocean

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Manage episode 232181267 series 2082069
By Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.

McModern | Coverager

86 episodes