Episode 237: MarTech Tools with Anita Brearton of CabinetM

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“Why are you managing 21st century tools with a 20th century technology?”

Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing the marketing challenges that come with fast-growing businesses. In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company, and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge, and start-up investor and mentor.

Listen And Learn:

  • The unique strategic, operational, and marketing challenges facing high-growth, early-stage businesses.
  • Strategies for full-market penetration.
  • How to make sense of the enormous database of MarTech products available.
  • How the “landscape has exploded.”
  • How to choose the right MarTech tool for you.

TO LEARN MORE ABOUT CABINETM, CLICK HERE.

TO FIND ANITA BREARTON ON LINKEDIN, CLICK HERE.

273 episodes available. A new episode about every 6 days averaging 29 mins duration .