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046: What Data Tells Us About Email | Liz Willits

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Manage episode 266498563 series 2557435
Content provided by Brian Massey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Massey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.

Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.

Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.

Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.

Resources and links discussed:

  continue reading

50 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on October 13, 2021 20:09 (2+ y ago). Last successful fetch was on July 22, 2020 09:26 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 266498563 series 2557435
Content provided by Brian Massey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Massey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.

Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.

Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.

Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.

Resources and links discussed:

  continue reading

50 episodes

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