))
Episode 27: Insights and Strategies for Effective Go-To-Market Alignment | Scott Vaughan
Manage episode 363435897 series 3415071
Content provided by Steve Goldhaber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Goldhaber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success.
Listen as they discuss sales and marketing alignment issues in the context of a government technology company, as well as how to help a startup scale quickly by focusing on a specific market segment.
They also talk about the importance of working with people who share similar values, creating impactful content that ties back to go-to-market strategy, navigating go-to-market strategy as a senior marketer, and the importance of getting new perspectives and going to truth-tellers.
Finally, they touched on meetings and scenarios where they don't enjoy being in and how culture plays a big role in driving good or bad meetings.
Tune in for more insights on how to better navigate the go-to-market strategy!
Connect with Scott Vaughan and Steve Goldhaber on LinkedIn.
57 episodes
Share
