Increase Brand Awareness For Your Product; Andrea Pass Discusses The Importance of PR While Branding Your Invention
Manage episode 236375320 series 2327739
Andrea Pass Public Relations
Andrea Pass has launched public relations consultancy, Andrea Pass Public Relations. The 30+ year PR veteran has an expertise in national, regional and local media relations outreach for clients in such categories as consumer products, lifestyle, B2B, education, authors, non-profits and more. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Pass uses a public relations model to secure coverage clients in media outlets from NBC “Today,” ABC “20/20,” MSNBC “Your Business,” ABC “Good Morning America,” “Wendy Williams Show,” “Steve Harvey,” “Ellen,” Hallmark “Home & Family,” FNC “FOX & Friends” to The New York Times, Wall Street Journal, and Associated Press as well as targeted trade and individual market press.
She has represented clients including TeleBrands/BulbHead, MyPillow, Blackstone Products Outdoor Griddles, Ronco, Top Dog Direct, Wolfgang Puck Pressure Oven, Wolfgang Puck Cooking School, Clark University, Bryant University, the Jewish Foundation for the Righteous, Continental Airlines, French’s, Knorr, Mueller’s, Frank’s RedHot Sauce, African Pride Products, Brainy Baby, Tiny Love Developmental Baby Toys, Baltex Swimwear, Venus Fashions, E+M Advertising, Farmland Dairies, the New Jersey Restaurant Association, and a wide range of entrepreneurial ventures.
Prior to launching her own business, Pass served as Vice President, Media Relations for Marketing Maven. She was also Vice President at a number of New York-area public relations firms where she developed and implemented B2C and B2B campaigns for clients in the categories of “As Seen on TV,” parenting, education, authors, food, kitchenware, health, fashion and non-profit, among many others.
Pass is credited for successful media relations programs for non-fiction and fiction authors including “Who Knew: 10,001 Easy Solutions for Everyday Problems” by Bruce Lubin and Jeanne Bossolina-Lubin, “Dump Cakes,” “Dump Dinners” and “Red Copper Skillet Cooking” by Cathy Mitchell, “Great Kitchen Secrets” by Chef Tony Notaro, “How to be Organized in Spite of Yourself” and “Organizing for the Spirit” by Sunny Schlenger, “The Addictocarb Diet” by Dr. Bruce Roseman, “Silent Lies” by M.L. Malcom, and “Marathon” by W. William Winokur.
She has been a columnist for The Record, New Jersey’s largest daily newspaper, as well as for Toy Business Magazine.
Andrea Pass has been named a Leading Women Entrepreneur Top 25 Brand Builder for 2018 and was previous named a Direct Response Marketing Association (DRMA) Member of the Year Finalist. She has served on the Membership Committee of the Electronic Retailing Association (ERA).
An active volunteer, Pass holds a B.A. in Communications from Glassboro State College.
2018 Leading Women Entrepreneurs Top 25 Brand Builder
2015 DRMA Member of the Year Nominee Finalist
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