Using Direct-Response Television and Facebook Video Marketing to Raise Awareness and Demand


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Harvest Growth Episode 1:

Ken Yocum has been running a successful outdoor products business for years, and recently their success started to skyrocket when they started using direct-response television and Facebook video marketing to raise awareness and demand. Today, you can find CampMaid Dutch oven accessories at Wal-Mart, Cabela's and dozens of outdoor retailers, and you can also find their products on Amazon or at In this episode, Ken shares some of the difficulties he encountered during the early years as well as learnings that helped turn him into the success he is today.

306 episodes available. A new episode about every 3 days averaging 41 mins duration .