044: Redefining the Center of Your Brand’s Narrative

Invisible Details

Content provided by Cory Miller and Kyle Adams, Cory Miller, and Kyle Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cory Miller and Kyle Adams, Cory Miller, and Kyle Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

7+ y ago 1:08:18

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on February 28, 2022 12:28 (2y ago). Last successful fetch was on August 11, 2019 12:26 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

The purpose of a brand is to create a specific perception about your company, product, service, or anything else you’re creating. As time goes on, it can be easy to think that the brand is about the thing itself. Unfortunately, the more the focus of your brand turns inward, the more your audience is going to feel unwelcome and ignored. People are looking for what is going to make them better, not what is going to make someone else look good. Spoilers: Your brand is not about you. It’s not even about the thing it represents. It’s about the people who are going to be engaging, interacting, and connecting with it. In today's episode, we explore what it looks like to build a brand that is centered around other people while maintaining the heartbeat that you bring as an individual.

129 episodes

#Careers #Arts #Business #Graphic Design #Cory Miller and Kyle Adams #Cory Miller #Kyle Adams