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IGR #63: Nagina Abdullah — It’s All About Spice
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On this episode of It Girl Radio, my guest is Nagina Abdullah, the founder of Masalabody.com and Spice Yourself Skinny. We’ve all struggled with weight issues and tried everything from starving ourselves, or working out for hours. Nagina tried a different approach - using spices and incorporating them into her diet - and it really worked!
Nagina’s personal success enabled her to attract and grow a successful one-on-one health coaching practice, so she tried to transition into a group program with emails and webinars. To her surprise, not one person signed up! But despite her initial failure, with some tweaks, she was able to find the right positioning. Fast forward four months: Same program, but a different name and voilà, success!
Nagina and I discuss the difference between group programs and one-on-one coaching, and Nagina also shares her insights about what it takes to generate an annual 6-figure revenue business. Higher prices are not the only way to get higher revenue! Nagina has some great advice for entrepreneurs that will help boost your productivity and creativity as well.
This episode is perfect if you’re a coach or desire to be a coach — Nagina’s career and the lessons she’s learned will surely be very useful to you. Nagina also has a special gift for you, so be sure to tune in!
Key Takeaways:
[:25] Jessica introduces her guest for this episode — Nagina Abdulla.
[2:21] What inspired Nagina to start health coaching?
[6:32] What are the secret spices in Nagina’s recipes?
[11:16] Nagina has been running her business for about three years. What does her business look like today?
[15:37] How is Nagina’s business structured in terms of launches?
[17:25] Nagini and Jessica discuss their insights about the kind of results people get in one-on-one vs. group settings.
[19:13] What is Nagina’s price point? Nagina and Jessica discuss how pricing can affect revenue in a business — you don’t necessarily need to have higher prices to have higher revenue.
[21:55] What are Nagina’s favorite ways to build her list?
[26:57] What are Nagina’s key tips for entrepreneurs to be successful in the health and wellness space?
[32:38] Nagina has a special gift for It Girl Radio listeners! Check out her website for the Sweet Spice Cheat Sheet!
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