It Girl Radio Episode #50: Danielle LaPorte — Messages, Marketing and (Social) Media

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On this episode of It Girl Radio, my guest is Danielle LaPorte, an invited member of Oprah’s Supersoul 100, the author of The Fire Starter Sessions, The Desire Map, and most recently, White Hot Truth. Danielle wasn’t really someone who wanted to become a published author, but rather realized that writing books was the best way to share her message with world. Danielle takes us behind the scenes into the inspiration for White Hot Truth, and her journey of getting it out to the world. This subsequently led to her starting, and now, growing the publishing arm of her company.

When it comes to getting your message to the world, Danielle talks about how much easier it is to choose your audience, and spread your message to people who are already on the same page. She is all about her tribe, and marketing to like-minded people, rather than trying to convince everyone about the truth and value of her message.

Danielle and I also discuss how people can easily become dependent on their coaches for all the answers, just as they become dependent certain objects for healing or fixing. This can be damaging, and Danielle shares just how important it is for you to be able to trust that you know what’s best for yourself.

If you are looking for insights into how best to get your message out to the world, managing social media, or just how to reconnect with knowing what’s best for you, tune in to this episode as Danielle shares of her knowledge.

Key Takeaways:

[:21] Jessica introduces and welcomes her guest for this episode — Danielle LaPorte.

[1:45] When did Danielle realize that she wanted to be a published author?

[2:27] How does Danielle usually get the inspiration for her books?

[3:28] Did Danielle create the publishing arm of her company because of White Hot Truth, or was it around beforehand?

[6:01] Where does Danielle see the publishing arm of her company going?

[7:40] What inspired Danielle to write White Hot Truth?

[8:40] Jessica heard Danielle speak in Sydney, where she shared her experience of having, and then getting rid of her crystals. Danielle talks about how people, and she herself, can become reliant on objects to fix them.

[12:10] Jessica and Danielle discuss the parallel between people depending on objects for healing, and people depending on coaches for the answers. If people aren’t making their own choices, they cannot be happy with their outcomes.

[13:32] If someone is feeling lost, how can they go about starting to tap back into their inner knowing?

[15:19] Danielle used many different mediums to get her message out with the launch of her new book. What was the best strategy or technique that she found in relation to launching a book?

[17:23] Looking back at how Danielle’s brand has evolved and grown, what is something she wishes she had known when she was starting out?

[20:31] Danielle is very active on social media, and she shares a lot about her life with her audience. Did this always come naturally to her?

[23:29] What has been Danielle’s best purchase under $1,000?

[24:29] What is Danielle’s favorite place to travel to, to unwind?

[25:07] What does being an It Girl mean to Danielle?

Mentioned in this Episode:

It Girl Radio

Jessica Nazarali

Danielle LaPorte

White Hot Truth, by Danielle LaPorte

The Fire Starter Sessions, by Danielle LaPorte

The Desire Map, by Danielle LaPorte

Coaching Mastery Certification

Vitamix

Ten Thousand Waves Spa, Food, and Lodging

65 episodes available. A new episode about every 7 days averaging 32 mins duration .