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Episode 35 - CEO Confidence in PR
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The news isn't good. CEOs and C-suite members have low confidence in their PR departments. In fact, the confidence rating for Congress at this moment is higher -- almost double -- compared to how C-suite members rate their PR teams. YIKES!
Houston, we have a problem! And waking up to it is our first step to resolving it.
Today IT'S A PR THING looks at some of the data points on what C-suite leaders think about their PR divisions and what they deem of value from the PR team.
And we give you five tips on how to inspire confidence from your CEO and the C-suite team, deliver value back to the organization, and help your company masterfully manage your public relationships.
You'll definitely want to grab a pen and paper to take notes today. PR field, we've got work to do.
STUDY MENTIONED IN TODAY'S EPISODE
NEED HELP IMPLEMENTING A STAKEHOLDER AUDIT?
We can advise you, implement the process, or help your comms team facilitate the process across your organization. We'll help you create a relationship-capital dashboard, and map out a plan to improve, maintain and grow your relationship capital.
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HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
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